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The Social Web Takes on Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month, and as we’ve found in prior years, several companies and non-profits use a event to open discussions into a amicable space.

This year, we’ve seen mobile apps, Facebook tributes and amicable network launches as tributes to a month of awareness. Have we seen any other tributes we’ve missed? Let us know in a comments below.

Estée Lauder’s Facebook Timeline

To applaud 20 years of a Breast Cancer Awareness campaign, a Estée Lauder Corporation has launched a Facebook Timeline app called “20 Years of Courage” finish with detail’s of a campaign’s dual decade history. The Timeline also includes stories from people about their personal fights and triumphs with breast cancer.

The Timeline has some interactive components, as well. It pulls in amicable explanation with a hashtag #BCA20 in genuine time, such as images and video from Twitter, Instagram and Viddy. To safeguard a tellurian reach, a debate is also regulating Sina Weibo (a Twitter substitute) and Tuding (an Instagram substitute) in China.

For any miracle posted on a Timeline, a debate will present $1 adult to $25,000 for to a Breast Cancer Research Foundation.


In late September, a new amicable network launched for women with breast cancer, called MyBreastCancerTeam. MyBreastCancerTeam gives women a network of others who’ve gifted a common knowledge of treatment. They can share feelings of being overwhelmed, undone or scared.

The site is designed for women recently diagnosed, now in diagnosis or a decade past their quarrel with cancer. MyBreastCancerTeam also has apps for Android and iOS


There’s also an online village privately for patients battling modernized breast cancer. AdvancedBreastCancerCommunity relaunched Oct. 1 with a assistance of 13 heading breast cancer advocacy groups, to yield resources for metastatic (stage IV) and modernized (stage III) breast cancer patients. These after form stages can't be marinated by medicine or radiation.

Avon’s Pin It to End It

The Avon Foundation has launched a Pinterest campaign, Pin It to End It, that donates $5 for any print pinned with a hashtag #pinittoendit, adult to $100,000. The Foundation will present an additional 50 cents for any repin.

Dick’s Sporting Goods’ Sport Your Support

Dick’s Sporting Goods has launched a Facebook campaign, Sport Your Support, that lets users supplement an picture of an “endless pinkish ribbon” to their Facebook photos.

Dick’s is also offered a line of pinkish products, aligned with NFL ambassadors.

Caribou Coffee’s Amy’s Blend Facebook Page

Caribou Coffee has launched a reverence to a strange roastmaster, Amy Erickson, who mislaid her life to breast cancer in 1995, on a add-on on a Facebook code page. Caribou is donating $1 to CancerCare for any new like a page receives between Sept. 29 and Nov. 7

You can also buy products in stores and online from a Amy’s Blend collection — including coffee, tea and sell — from that 10% of deduction go toward CancerCare.

National Breast Cancer Foundation’s Early Detection iPhone App

The National Breast Cancer Foundation has expelled an iPhone app that helps women detect signs of breast cancer early. The app asks users specific questions about their age, family and health history, to establish how to best report self and veteran exams.

The app sum how to give yourself a self-exam. It also reminds women to perform monthly self-exams with pull notifications, as good as clinical exams and mammograms.

Image pleasantness of Flickr, MarkyBon

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